2018 brings exciting (and profitable) Digital Marketing trends and opportunities. This video explains which ones to care about (plus free tools to ensure your success in the year ahead.) The key to making it work for you is to keep it simple and decide which trends are worth focusing your marketing efforts on.
Here are a few to consider. And remember, any links mentioned are a click away in the description below:
Despite the rising cost, Facebook Ads are still cheap compared to traditional media.
If you’re considering running Facebook Ads and need inspiration, you can download my free Facebook Ad image guide that helps you cut your costs and boost your results by up to 80%. http://adamerhart.com/opt-business-fb-ads-guide
Content and Context Marketing:
Demand for high-quality original content has never been higher.
To meet demands in 2018, you must become a publishing force of nature by creating well-thought-out content tailored to the specific needs and desires of your market, as well as deliver it on their platforms of choice.
If you’re not exactly thrilled about cranking out more content, download my fast content formula to help you create effective content quickly. http://adamerhart.com/opt-fast-content-formula
Here’s two reasons to get over your fear of the camera: Mobile video consumption is expected to rise by 35% this year and video marketing generates a reported 66% increase in leads.
It really is the next best thing to being in-person and allows you to engage with your audience on a level comfortable to them.
If you want to start driving sales with video but don’t know what to say, you can download my video ad template and script by clicking the link in the description below. http://adamerhart.com/opt-60-second-video-ad-template
Drip is an email marketing platform that allows you to tag website visitors and assign them to various campaigns based on their behavior.
Right Message is software that personalizes your website in real time with features like dynamic opt-ins and swapping in testimonials from people similar to the viewer.
The market is hungry for authenticity and transparency.
Brands that fail to adapt will unravel and those with an honest, trustworthy presence earn their way into the hearts and wallets of their market.
There’s never been a time when know, like, and trust have been so crucial to not just business success but survival.
That’s why building and serving a community of your ideal target market should be a core focus of your marketing strategy in 2018.
Harnessing the power of much needed connection and delivering value will create the trust your audience needs to become loyal customers and brand ambassadors.
You can engage with your community on social media but email is ideal, as it offers more control and remains an effective system to nurture relationships.
Whatever route you take, investing in a community of your own is sure to pay off in dividends.
Voice search and latent semantic indexing
Google Assistant, Siri, Cortana, and Alexa offer the convenience of hands free internet search and the world is taking advantage of it.
A predicted 50% of all searches will be voice searches by the year 2020 and we’re well on our way to hitting the mark.
But it’s more than just cool technology.
For businesses, it’s a goldmine of opportunity to generate highly targeted leads and skyrocket conversion rates.
Websites optimized for voice search using latent semantic indexing will earn that precious rank at the top of search results.
Start preparing now if you haven’t already.
Social Mobile Dominance
Mobile use is up, social media use is up, and social media use on mobile devices is definitely up.
You need to have a mobile specific social media focus.
This as a solid opportunity to stand out and get your offers directly in front of your target market.
But the game is played differently on the small screen and your desktop strategy won’t do.
Everything from the length of your copy to your ad formats impact your views and visibility.
Invest in understanding the moving parts of mobile social media marketing to optimize your strategy for maximum engagement and profitability
The truth is, digital marketing is simplifying and progressing toward its roots of authenticity, values and human to human connection.
That’s a prospect even the rebels of change can appreciate. Here’s to making 2018 your best year yet.
Which of these trends speaks to you the most? Let us know in the comments section below!
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