What Is Digital Marketing and Why It Matters – The SAS Point of View http://www.sas.com/software/customer-intelligence/overview.html This video defines the SAS point of view on digital marketing. SAS® Customer Intelligence offers a complete suite of digital marketing capabilities. SAS CUSTOMER INTELLIGENCE Integrated touch points. More intimate customer relationships. Every customer journey is unique. And every touch…

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What is Digital Marketing?

What is Digital Marketing? You want to dive deep into the world of finance and management? Visit us: http://www.frankfurt-school.de/en/home/programmes.html?utm_source=youtube&utm_medium=ACQUISITION As consumers’ media consumption habits change, so does firms’ ability to reach them. Reaching consumers through digital channels—“Digital Marketing”, as we call it—offers several advantages over traditional offline marketing. Learn more at http://blog.frankfurt-school.de/digit…